TY  - GEN
AU  - KRISHNAMOORTHY, R.
TI  - INTRODUCTION TO RURAL MARKETING
SN  - 978-93-5024-787-7
U1  - 658.8 
PY  - 2008///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - RURAL MARKETING
KW  - INDIA
N1  -     Nature and Scope of Rural Markeing
    Exploring the Growing Rural Market
    Rural Consumer Behaviour
    Rural Marketing Research
    Rural Market Segmentation
    Rural Marketing Mix
    Product and Pricing
    Distribution in Rural Market
    Organised Rural Retailing
    Rural Promotion
    Developing the Sales Force for Rural Market
    Marketing of Consumer Goods and Services
    Cooperative Initiatives in Rural Market
    Agricultural Marketing
    Defects in the Agricultural Marketing System and Lines of Improvement-Part I
    Defects in the Agricultural Marketing System and Lines of Improvement-Part II
    Co-operate Marketing
    Recent Recent Trends in Agricultural Produce Marketing
    Agricultural Finance and Role of Institutions
    Agricultural Pricing
    Globalisation and Agriculture
    Marketing of Agricultural Inputs-Part I
    Marketing of Agricultural Inputs-Part II
    Ethics In Sales and Marketing
    Understanding The Rural Market-A Practical Approach

    Biblography


N2  - The revised and enlarged third edition of the book "INTRODUCTION TO RURAL MARKETING" is specially designed to meet the needs of students and executives engagged in sales marketing of goods and services in rural areas.

    Salient Features:
    Covers the full syllabi on Rural Marketing of most Indian Universities.
    Contains new chapter on Rural marketing Research, Marketing Mix, Organised Rural Retailing, Marketing of Consumer Goods and Services, Recent Trends in Agricultural produce Maketing, Marketing of Agricultural Produce, Globalisation and Agricultural, Agricultural Inputs and Customer Relationship Management, Ethics in Sales and Marketing and Understanding the Rural Market - A Practical Approach.
    Deals with Marketing of Consumer Goods, Services, Agricultural Produce and Agricultural Inputs and Provides an Integrated Approach to Rural Marketing
    Contains Corporate Examples, Case Studies and Photographs dealing with various aspects of Rural Marketing.


ER  -