TY - GEN AU - SCOTT, DAVID MEERMAN TI - THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, BLOGS, NEW RELEASES, ONLINE VIDEO, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY SN - 978-93-81264-37-9 U1 - 658.827 PY - 2011/// CY - NEW DELHI PB - THINK INK MEDIA INC. KW - MARKETING ER -