TY  - BOOK
AU  - BIJUNA C. MOHAN, A.H. SEQUEIRA
TI  - BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK
KW  - BRAND EQUITY
KW  - BUSINESS PERFORMANCE
KW  - BRAND AWARENESS
KW  - BRAND LOYALTY
KW  - BRAND ASSOCIATION
ER  -