TY  - BOOK
AU  - KUBERUDU BURLAKANTI, ROMALA VIJAYA SRINIVAS
TI  - THE MOST INFLUENTIAL FACTORS OF CONSUMERS' BUYING PATTERN AT ORGANIZED AND UNORGANIZED RETAIL STORES WITH SPECIAL REFERENCE TO KAKINADA CITY, ANDHRA PRADESH
KW  - CONSUMERS
KW  - BUYING PATTERNS
KW  - ORGANIZED RETAIL
KW  - UNORGANIZED RETAIL
KW  - RETAIL SERVICE FACTORS
KW  - CUSTOMER RETENTION
ER  -