TY  - GEN
AU  - BERTRAND INA: 
AU  - HUGHES, PETER
TI  - MEDIA RESEARCH METHODS: AUDIENCES, INSTITUTIONS, TEXTS
SN  - 978-0-333-96095-0
U1  - 302.23 
PY  - 2005///
CY  - HAMPSHIRE
PB  - PALGRAVE MACMILLAN
KW  - RESEARCH
N1  - Acknowledgements
Of Elephants, Definitions and Models: The Context of Media Research
Getting Started
PART ONE: RESEARCH ON AUDIENCES
Researching Audiences
Gathering Data on Audiences
Audience Research - Analysis and Interpretation
PART TWO: RESEARCH ON INSTITUTIONS
Researching Media Institutions
Gathering Data on Institutions
Institutional Research - Analysis and Interpretation
PART THREE: RESEARCH ON TEXTS
Researching Texts
Gathering and Analysing Textual Data
Interpretation of Textual Data
Reaching Conclusions, Evaluating the Research, Writing the Report
Glossary
Bibliography
	
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N2  - This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.
	
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ER  -