TY  - GEN
AU  - KRISHNAMURTHY, A.G.
TI  - IF YOU CAN DREAM..: AUTOBIOGRAPHY OF THE FOUNDER OF MUDRA & MICA
SN  - 978-1-25-905866-0
U1  - 659.1 
PY  - 2013///
CY  - NEW DELHI
PB  - TATA MCGRAW-HILL EDUCATION PRIVATE LTD.
KW  - A. G. KRISHNAMURTHY
KW  - AUTOBIOGRAPHY
KW  - ADVERTISING
KW  - MUDRA
KW  - MICA
N1  - Foreword
From Malgudi days to Madison Avenue nights?
Preface
Janmabhoomi
1. Dhirubhai
2. The Wait
3. The Meeting
4. Childhood
5. Hardships
6. Court Naukri (Job)
7. On Being Appreciated
8. Bapatla
9. Guntur
10. Nagarjunakonda
11. Chennaipatinam
12. Bhagynanagaram ? Hyderabad
Karmabhoomi
1. Ahmedabad
2. Calico Story
3. Teething Troubles
4. Gujarat
5. A Whole New World
6. Communal Riots
7. Shilpi Advertising
8. New World
9. Yukub
10. Vimal
11. Reliance, Naroda
12. Frank Simoes
13. Dhirubhai and Friends
14. Change
15. The Vimal Fashion Shows
16. Rings of Fire
17. Vimal's Victories
18. My First Lesson in Sincerity
19. On to the Next Orbit
Karmaphal
1. In Search of My Own Identity
2. First Steps
3. Beginning of a Value Driven Organization
4. The Mudra Person
5. Faltering Steps
6. Financial Integrity
7. True...It is Lonely at the Top
8. Naga
9. Into Higher Orbits
10. Better Personal Life
11. Sandeep
12. Mudra Videotec
13. DDB (Doyle Dane Bernbach)
14. MICA (Mudra Institute of Communications, Ahmedabad): The Beginning
15. MICA: A Success Story
16. Balki, Bhowmick, Philip
17. Middle Class Values
18. Minnie's Stories
19. Mudra Letters
20. The Reliance Infocomm Story
21. Bye Bye Mudra
22. A New Turn
Photographs

 

 
	
  	  	 
 
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N2  - 'This book is a fascinating read. It captures how a person with determination and willpower can chart a pioneering path. The lessons from this book are eternal and everlasting. This book teaches us that we need to be focused and channel our energies in realizing our objectives and goals and not get distracted or demotivated by negative people. That is also the spirit of Dhirubhai and Reliance, and Shri A G Krishnamurthy, who has been an integral part of the Reliance Growth Story, has conveyed this truth in a simple and elegant manner.' --- Mukesh Ambani, CMD, Reliance Industries Ltd.

'AGK is a man who knows advertising inside out.' ---Padmashree Alyque Padamsee, Former CEO, Lintas, eminent theatre personality and Brand Guru

'a fascinating life story' --- T N Ninan, Chairman, Business Standard Ltd.

'a sample man's quest for success through simplicity' --- R Balki, Chairman & Chief Creative Officer, Lowe Worldwide, India

If you can dream...

Veteran ad man A G Krishnamurthy's life story reads like a fairy tale come true!

Colorfully detailed and peppered with surprising twists and turns, the narrative sweeps across three wide canvases. On the surface, this can be just another story of an ordinary small town boy who made it big despite the odds. It is the author's gentle humor and the almost self-deprecating story-telling style that make all the difference.

A fascinating life journey, the read becomes all the more engrossing because AGK (as he is fondly known) is the creator of two of the country's most respected advertising institutions - Mudra and MICA - and he make these monumental feats seem so achievable by anybody anywhere. Passionately arguing that dreams are achievable, he takes the reader by the hands as he presents his story, not shying away from listing the consequences, good and bad, of every decision made and every road not taken.

Accidental or otherwise, he also has an insider's view of history in the making: from the unique Nagarjunakonda Museum to the amazing Calico Museum of Textiles to the shaping of Reliance to creating history on his own.

Now, that is a life to be envied. Dreams, hard work and determination - three ingredients which can turn one's life into the stuff bestsellers are made of!
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