TY  - GEN
AU  - BUSINESS WORLD
TI  - THE MARKETING WHITEBOOK 2013-2014: DECODING DIVERSITY: UNDERSTANDING THE MANY FACETS OF INDIA, ITS CONSUMERS AND THE FAST-CHANGING MARKETSCAPE
SN  - 978-93-91425-05-3
U1  - 658.8 
PY  - 2013///
CY  - NEW DELHI
PB  - BUSINESS WORLD
KW  - THE INDIAN MARKETSCAPE
KW  - CONSUMER GUIDE
KW  - CHANGING CONSUMPTION PATTERNS
ER  -