TY  - GEN
AU  - HISRICH, ROBERT D. ...ET. AL
TI  - ENTREPRENEURSHIP
SN  - 978-1-900163-5
U1  - 338.04 
PY  - 2013///
CY  - NEW DELHI
PB  - MCGRAWHILL
KW  - ENTREPRENEURSHIP
N1  - Part I: The Entrepreneurial Perspective

Chapter 1 Entrepreneurship and the Entrepreneurial Mind-Set

Chapter 2 Entrepreneurial Intentions and Corporate Entrepreneurship

Chapter 3 Entrepreneurial Strategy: Generating and Exploiting New Entries

Part II: From Idea to Opportunity

Chapter 4 Creativity and the Business Idea

Chapter 5 Identifying and Analyzing Domestic and International Opportunities

Chapter 6 Protecting the Idea and Other Legal Issues for the Entrepreneur

Part III: From the Opportunity to the Business Plan

Chapter 7 The Business Plan: Creating and Starting the Venture

Chapter 8 The Marketing Plan

Chapter 9 The Organizational Plan

Chapter 10 The Financial Plan

Part IV: From the Business Plan to Funding the Venture

Chapter 11 Sources of Capital

Chapter 12 Informal Risk Capital, Venture Capital, and Going Public

Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

Chapter 13 Strategies for Growth and Managing the Implication of Growth

Chapter 14 Accessing Resources for Growth from External Sources

Chapter 15 Succession Planning and Strategies for Harvesting and Ending the Venture

Part VI: Cases

    Case 1 – Turner Test Prep Co.
    Case 2 – Jim Boothe, Inventor—New
    Case 3 – Monroe Lock and Security Systems
    Case 4 – Beijing Sammie's
    Case 5 – “Mamma Mia!” The Little Show That Could!
    Case 6 – Bizland, Inc.
    Case 7 – The Beach Carrier
    Case 8 – Gourmet To Go
    Case 9 – Intervala D.O.O. Koper – Victory Sailmakers
    Case 10 – The Gril-Kleen Corporation
    Case 11 – The Winslow Clock Company
    Case 12 – Neomed Technologies
    Case 13 – Rug Bug Corporation
    Case 14 – Nature Bros. Ltd; The Spice of Life
    Case 15 – Amy's Bread—New
    Case 16 – Oklahoma National Bank
    Case 17 – Datavantage Corporation
    Case 18 – Dual Pane Company
    Case 19 – Top Human Technology Limited
N2  - The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters, and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.


ER  -