TY  - GEN
AU  - PAUL, JUSTIN: KAUSHAL, LEENA: SEBASTIAN, V.J.
TI  - MANAGERIAL ECONOMICS
SN  - 978-81-315-1687-4
U1  - 331.152 
PY  - 2012///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PVT. LTD.
KW  - MANAGERIAL ECONOMICS
N1  - Chapter 1 Nature and Scope of Managerial Economics Chapter 2 Demand Theory and Analysis Chapter 3 Demand Estimation and Forecasting Chapter 4 Production Theory and Analysis Chapter 5 Cost Theory Chapter 6 Market Structure Chapter 7 Oligopoly and Duopoly Chapter 8 Game Theory and Strategic Behaviour Chapter 9 Pricing Practices Chapter 10 Competitive Markets, Performance, and Strategies Chapter 11 Risk Analysis Chapter 12 Investment Decision and Capital Budgeting Chapter 13 Role of Government
N2  - Covers the syllabus of the course on managerial economics • Provides basic concepts with absolute clarity • Presents an easy-to-understand format • Makes for a useful revision text during the examination period • Includes exercises to give students a hands-on experience in managerial economic • Uses spreadsheet applications for topics such as demand estimation and forecasting
ER  -