TY  - BOOK
AU  - CNBC TV
TI  - THE FUTURE OF COMPETITION :  THE ULTIMATE ANSWER TO WHY COMPANIES ARE FALLING SHORT OF THEIR CUSTOMERS' EXPECTATIONS INSPITE OF INNOVATION AND CO-CREATION DISC -3
U1  - 658 
PY  - 2005///
CY  - MUMBAI
PB  - TELEVISION MEDIA LTD.
KW  - PRALHAD, C K.
KW  - RAMASWAMY, VENKAT
KW  - MARKETING STRATEGY
KW  - COMPETITION
KW  - INNOVATION
ER  -