TY  - GEN
AU  - TAYLOR, ROS
TI  - CREATIVITY AT WORK: SUPERCHARGE YOUR BRAIN AND MAKE YOUR IDEAS STICK
SN  - 978-0-7494-6666-4
U1  - 153.35 
PY  - 2013///
CY  - LONDON
PB  - KOGAN PAGE LIMITED
KW  - CREATIVE THINKING
KW  - CREATIVE ABILITY IN BUSINESS
N1  - Part One- What is creativity at work?

Chapter 1: Definitions of creativity • Definitions of creativity • The experts’ view • Steps to creativity at work
Chapter 2: Who are creative heroes at work? • Artists and designers • Steps to creativity at work  

Chapter 3: How creative do you think you are? • Constrained by work or education • Intermittent creativity • Steps to creativity at work
Chapter 4: Your creative style • Questionnaire • Interpretation: the four creative styles • Creativity research • Divergence and convergence • Teams and creative styles • Steps to creativity at work  

Chapter 5: Creativity in organizations • Creative tools • Examples of creativity in the workplace • Steps to creativity at work

Part Two- The brain

Chapter 6: Thinking • Freud and icebergs • Computer brain • Elevator brain • Surprise, surprise! • Speedy thinking and habits • Rational thinking • Steps to creativity at work
Chapter 7: Impediments to creative thinking • The top 10 glitches • Steps to creativity at work  

Chapter 8: The creative thought • The power of alpha • Steps to creativity at work

Part Three- Results

Chapter 9: The creativity at work survey • Composition and scores • Summary of the results • Sector spotlights • • Cross-cultural perspectives • Steps to creativity at work

Part Four- Supercharging your workplace

Chapter 10: Discover adjacent possibles • Some adjacent possibles • Adjacent impossibles • Steps to creativity at work
Chapter 11: Creative environments • Q • The outsider • Travel • Be happy • Respect your colleagues • Steps to creativity at work  

Chapter 12: Creative skills for the workplace • How to enhance creativity in the workplace • How to become more creative every day • Steps to creativity at work  

Part Four- The creative process

Chapter 13: Using a creative process • The story so far ... • Creative thinking can be scary • Three ingredients for integrating creativity into organizations • Creative process • Steps to creativity at work
Chapter 14: The CREATE process • Generating ideas and solving problems • Outcomes of CREATE • Advantages of the CREATE process • Steps to creativity at work

The final fling
N2  - With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 participants from organizations around the world, Creativity at Work delivers astounding results, revealing common misconceptions around what creativity is and how it manifests itself and helping you to discover how to maximize your own unique approach to creativity.

Providing a fascinating journey through the history of psychological thinking and an illuminating take on the neuroscience behind every idea, Creativity at Work provides tools and techniques to ensure teams and organisations can innovate effectively and sustain that competitive edge. Along with examples of creative practices in organisations around the world, this fascinating and practical guide will help you enhance your creativity, deliver and develop initiatives with confidence and ensure you are never stuck for an idea again.
ER  -