TY  - GEN
AU  - ASWATHAPPA, K.
TI  - INTERNATIONAL BUSINESS
SN  - 978-1-25-900501-5
PY  - 2012///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 
KW  - INTERNATIONAL BUSINESS
N1  - Table of contents	 

Part 1
1. Nature of International Business
2. Multinational Corporations
3. Global Trade and Its Theories
4. Foreign Direct Investment
Part 2
5. Political and Legal Environment
6. Cultural Environment
7. Managing Across Cultures
8. Negotiating Across Cultures
9. Technological Environment
10. Economic Environment
Part 3
11. International Strategic Management
12. International Organization Structure
13. International Strategic Alliance
14. Integration Between Countries
15. Institutional Support to International Business
16. World Trade Organization
Part 4
17. International Operations Management
18. International Marketing
19. International Financial Management
20. Financing Foreign Trade
21. International Accounting
22. International Human Resource Management
Part 5
23. Social Responsibilities and Ethical Issues iin International Business
24. Future of International Business
25. E-Business


N2  - This book is designed to discuss in a lucid and easy-to-understand manner, the theory and practice of international business in the Indian context. It provides an indepthcoverage of various aspects of the subject, with the help of numerous reallifeexamples and cases, as well as ample facts and data. Along with this, a rich and user friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course.


ER  -