TY  - GEN
AU  - KELLY, TOM
AU  - KELLEY, DAVID
TI  - CREATIVE CONFIDENCE: UNLEASHING THE CREATIVE POTENTIAL WITHIN US ALL
SN  - 978-0-00-751797-8
U1  - 153.35 
PY  - 2013///
CY  - LONDON
PB  - WILLIAMS COLLINS -  AN IMPRINT OF HARPER COLLINS PUBLISHING
KW  - CREATIVE ABILITY IN BUSINESS
KW  - SUCCESS IN BUSINESS
KW  - CREATIVE ABILITY
KW  - SUCCESS
KW  - BUSINESS & ECONOMICS / DECISION MAKING & PROBLEM SOLVING
KW  - BUSINESS ECONOMICS / MOTIVATIONAL
KW  - BUSINESS ECONOMICS / CAREER / GENERAL
N1  - Introduction: The heart of invention --
Flip : from design thinking to creative confidence --
Dare : from fear to courage --
Spark : from blank page to insight --
Leap : from planning to action --
Seek : from duty to passion --
Team : creatively confident groups --
Move : creative confidence to go --
Next : embrace creative confidence
N2  -  A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But  two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative. In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.

Creative Confidence is a book that will help each of us be more productive and successful in our lives and in our careers

ER  -