TY  - BOOK
AU  - KUMRA, RAJEEV: MALIK, ANJALI: BHATTACHARYA, ARNAB
TI  - LIFESTYLE SEGMENTATION OF E-MAVENS
PY  - 2013///
CY  - LUCKNOW
PB  - INDIAN INSTITUTE OF MANAGEMENT
KW  - E-MAVEN, VIRAL MARKETING, VALS, LIFESTYLE, COLLABORATIVE FILTERING, SOCIAL BOOKMARKING
ER  -