TY  - BOOK
AU  - LI, HONGSHUANG (ALICE) : KANNAN, P.K.
TI  - ATTRIBUTING CONVERSIONS IN A MULTICHANNEL ONLINE MARKETING ENVIRONMENT: AN EMPIRICAL MODEL AND A FELD EXPERIMENT
PY  - 2014///
CY  - CHICAGO
PB  - AMERICAN MARKETING ASSOCIATION
KW  - ATTRIBUTION MODELING, MULTICHANNEL MARKETING, PURCHASE FUNNEL, ONLINE ADVERTISING, TOUCHPOINT MANAGEMENT
ER  -