TY  - BOOK
AU  - SATOMURA, TAKUYA: WEDEL, MICHEL: PIETERS RIK
TI  - COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS
PY  - 2014///
CY  - CHICAGO
PB  - AMERICAN MARKETING ASSOCIATION
KW  - COPYCAT, BRAND CONFUSION, PACKAGING, PERCEPTUAL DECISION, IMAGE PROCESSING
ER  -