TY  - BOOK
AU  - SRIVASTAVA, MEDHA,: RAI, ALOK KUMAR
TI  - AN INVESTIGATION INTO SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP: THE MODERATING INFLUENCES
PY  - 0000///82014///
CY  - CALCUTTA
PB  - INDIAN INSTITUTE OF MANAGEMENT 
KW  - SERVICE QUALITY, CUSTOMER LOYALTY, TRUST, COMMITMENT, CORPORATE IMAGE, SWITCHING COST, MODERATING EFFECT
ER  -