TY - GEN AU - BRABANDERE, LUCY DE AU - INY, ALAN TI - THININKING IN NEW BOXES : LUCY DE, BRABANDERE AND ALAN INY SN - 9780812986365 U1 - 658.4063 PY - 2013/// CY - NEW YORK PB - RANDOM HOUSE KW - CREATIVITY IN BUSINESS KW - CREATIVE THINKING KW - NEW PRODUCT N1 - New Boxes for a New Reality -- How to Create and Use Boxes -- Doubt Everything -- Probe the Possible -- Diverge -- Converge -- Reevaluate Relentlessly -- From Inspiration to Innovation: Building Bold New Boxes, and Then Filling Them In -- Imagining the Future -- A New Beginning: How to Custom-Fit the Five Steps to Your Situation N2 - Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments ER -