TY  - BOOK
AU  - LONG, KIM
TI  - WRITING IN BULLETS: THE NEW RULE FOR MAXIMUM BUSINESS COMMUNICATION
SN  - 9780762415977
U1  - 658.45 
PY  - 2003///
CY  - PHILADLEPHIA
PB  - RUNNING PRESS BOOK PUBLISHERS
KW  - BUISNESS COMMUNICATION
KW  - ONLINE WRITTEN
KW  - PRESENTATION
N2  - This is a style guide in the spirit of Strunk & White's classic Elements of Style, with a contemporary twist: it explains the appropriate use of key words and bulleted phrases in memos, e-mails, formal documents, business meetings, and presentations, with the aim of elevating this writing style into a sophisticated communication medium. Long's rules of usage are based on solid research, as he draws on the results of human performance psychology studies on the way we perceive graphics, bullets, and other elements in web sites and printed matter. Designed primarily for business writing, Writing in Bullets is also a great resource for anyone who uses this increasingly popular technique to take notes or communicate with others
ER  -