TY  - BOOK
AU  - SHAH, HITEN
TI  - MSB MULTI SCREEN BEHAVIOUR - A STUDY ON EMERGING CONSUMER DYNAMICS
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - CONSUMER BEHAVIOUR
N1  - NAME OF THE GUIDE: PROF. PARAG MAHULIKAR
ER  -