TY  - BOOK
AU  - SHAH, VIBHA
TI  - UNDERSTANDING CONSUMER BEHAVIOUR WHILE PURCHASING SOFT DRINK PRODUCTS
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - CONSUMER BEHAVIOUR
N1  - NAME OF THE GUIDE: PROF. AJAY KULKARNI
ER  -