TY  - BOOK
AU  - CHENETRA, SHINOY JOHN
TI  - STANDARDISATION AND LOCALISATION OF GLOBAL BRANDS
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - BRAND MANAGEMENT
N1  - NAME OF THE GUIDE: PROF. SUHAS PAI
ER  -