TY  - BOOK
AU  - THAWANI, KANCHAN
TI  - REBRANDING - FROM AN IMC PERSPECTIVE
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - REBRANDING
N1  - NAME OF THE GUIDE: PROF. DEEPAK GANACHARI
ER  -