TY  - BOOK
AU  - PATEL, JAMSHED
TI  - STRATEGIC BRAND MANAGEMENT
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - STRATEGIC BRAND MANAGEMENT
N1  - NAME OF THE GUIDE: PROF. VIJAY BHANGALE
ER  -