TY  - GEN
AU  - BECKMANN, DIRK 
TI  - WHAT WOULD APPLE DO?: HOW YOU CAN LEARN FROM APPLE  AND MAKE MONEY INSPIRATION AND IDEAS
SN  - 9788184955637
U1  - 658 
PY  - 2011///
CY  - MUMBAI
PB  - JAICO PUBLISHING HOUSE
KW  - APPLE COMPUTER, INC
KW  - COMPUTER INDUSTRY
KW  - UNITED STATES
KW  - MANAGEMENT
KW  -  CASE STUDIES
KW  - SUCCESS IN BUSINESS
N2  - In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store - the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully
ER  -