TY  - BOOK
AU  - BHADOURIA, VIVEK
TI  - TO STUDY ABOUT BRANDED AND GENERIC DRUGS AND FACTORS AFFECTING BRAND SUBSTITUTION
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - BRAND GENERIC DRUGS - BRAND SUBSTITUTION
N1  - NAME OF THE GUIDE: PROF. MAHENDRA SAWANT
ER  -