TY  - BOOK
AU  - DANDEKAR, OJUS
TI  - TO STUDY HOSPITAL MARKETING AND ASSESS ITS POTENTIAL WITH THE HELP OF AN EXAMPLE FROM HOSPITAL INDUSTRY
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - HOSPITAL MARKETING
N1  - NAME OF THE GUIDE: PROF. MAHENDRA SAWANT
ER  -