TY - BOOK AU - KRISHNAKUMAR, VINITHA TI - INFANT MILK SUBSTITUTES: INSIGHTS TO PROMOTIONAL ACTIVITIES FOR CUSTOMERS AND CONSUMERS PY - 2014/// CY - MUMBAI PB - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE KW - PROMOTIONAL ACTIVITIES FOR CUSTOMERS N1 - NAME OF THE GUIDE: PROF. NEERAJ DIXIT ER -