TY  - BOOK
AU  - RATHOD, AMOL
TI  - COMPARATIVE STUDY OF PROMOTIONAL STRATEGIES OF ANTI-AGEING CREAMS BY DIFFERENT COMPANIES
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - PROMOTIONAL STRATEGIES
N1  - NAME OF THE GUIDE: PROF. MAHENDRA SAWANT
ER  -