TY  - BOOK
AU  - SHETTY, CHAITRA
TI  - REDEFINING STRETEGY FOR A STAGNANT BRAND
PY  - 2014///
CY  - MUMBAI
PB  - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
KW  - REDEFINING STRATEGY FOR STAGNANT BRAND
N1  - NAME OF THE GUIDE: PROF. NEERAJ DIXIT
ER  -