TY  - GEN
AU  -  DASGUPTA, KORAL
TI  - POWER OF COMMON MAN: CONNECTING WITH CONSUMERS THE SRK WAY
SN  - 9789384030155
U1  - 658.812 
PY  - 2014///
CY  - CHENNAI
PB  - WESTLAND LTD.
KW  -  
KW  - CONSUMER BEHAVIOR
KW  - INDIA
KW  - CONSUMPTION (ECONOMICS)
KW  - MOTION PICTURES
KW  - HISTORY AND CRITICISM
N2  - hah Rukh Khan. Megastar, businessman, brand ambassador, cricket team-owner. Devoted father and husband. But more than anything else, the boy-next-door who made it to the top.
Since he burst into the limelight with Fauji in 1988, seldom has Khan been away from the headlines. Besides being an actor in a number of record-breaking Bollywood movies, Shah Rukh Khan has also made waves as the face of numerous brands and more recently, as a path-breaking entrepreneur with a production house, VFX studio, and an IPL team, Kolkata Knight Riders.
In this seminal work, author Koral Dasgupta takes us behind the scenes with the phenomenon called ‘Shah Rukh Khan’. She chronicles his rise to fame as an actor, examines the reasons for his long reign at the top, analyses his moves in the business of entertainment and lauds his deep connect with the consumer.
In this – Shah Rukh Khan’s 25th year in showbiz — ‘Power of A Common Man’ entertains and educates with its quirky study and refreshing viewpoints
ER  -