TY  - GEN
AU  - FINE II, B. JOSEPH 
AU  - PEPEPPERS, DON
AU  - ROGER, MARTHA 
TI  - DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?
SN  - 9781422140277
U1  - 658.812 
PY  - 2009///
CY  - BOSTON
PB  - HARVARD BUSINESS PRESS
KW  - CUSTOMER EQUITY
KW  - CUSOMER LOYALTY
KW  - CUSTOMER SERVICES
N2  - Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
ER  -