TY  - GEN
AU  - LEVIN, THEODORE
TI  - MARKETING MYOPIA
SN  - 9781422126011
U1  - 658.8 
PY  - 2006///
CY  - BOSTON
PB  - HARVARD BUSINESS PRESS
KW  - MARKETING
KW  - CUSTOMER RELATIONS
N2  - Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short
ER  -