TY - GEN AU - PAUL B. CARROLL AU - MUI, CHUNKA TI - BILLION DOLLAR LESSON SN - 978-1591842897 U1 - 658.4012 CY - NEW DELHI PB - THINK INK MEDIA KW - BUSINESS FAILURE KW - MANAGEMENT N1 - In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he'd been called in. The man said he assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons." In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. ER -