TY - GEN AU - RAMAN, MEENAKSHI TI - BUSINESS COMMUNICATION SN - 9780198077053 U1 - 651.7 PY - 2012/// CY - NEW DELHI PB - OXFORD UNIVERSITY PRESS KW - BUSINESS COMMUNICATION N1 - PART I UNDERSTANDING BUSINESS COMMUNICATION 1. Nature and Scope of Communication 2. Non-verbal Communication 3. Cross-cultural Communication 4. Technology-enabled Business Communication PART II WRITING BUSINESS MESSAGES AND DOCUMENTS 5. Business Writing 6. Business Correspondence 7. Instructions 8. Business Reports and Proposals 9. Careers and Résumés PART III DEVELOPING ORAL COMMUNICATION SKILLS FOR BUSINESS 10. Effective Listening 11. Business Presentations and Public Speaking 12. Conversations 13. Interviews 14. Meetings and Conferences 15. Group Discussions and Team Presentations 16. Team Briefing PART IV UNDERSTANDING SPECIFIC COMMUNICATION NEEDS 17. Communication across Functional 18. Corporate Communication 19. Persuasive Strategies in Business Communication 20. Ethics in Business Communication 21. Business Communication Aids N2 - The second edition of Business Communication is a comprehensive textbook specially designed to meet the needs of management students. The text material has been restructured to provide a more balanced and exhaustive coverage of the subject and give an in-depth coverage of the core components of business communication. The book is now divided into four parts comprising 21 chapters. Beginning with an introduction to the principles of business communication in the first part, it goes on to discuss the written aspects in the second part. While the third part concentrates on developing oral skills for business, the fourth part analyses specific communication needs ER -