TY  - GEN
AU  - TRUETT, LILA J.
AU  - DALE B. TRUETT
TI  - MANAGERIAL ECONOMICS: ANALYSIS, PROBLEMS, CASES
SN  -  9788126512539
U1  - 331.152 
PY  - 2011///
CY  - NEW DELHI
PB  - JOHN WILEY INDIA PRIVATE LTD
KW  - MANAGERIAL ECONOMICS
N1  - Part I The Firm And Its Environment · Introduction, Basic Principles, and Methodology · Revenue of the Firm · Demand Analysis and Estimation · Economic Forecasting Part II Production, Cost, And Profit Maximization · Production Analysis · Cost of Production · Profit Analysis of the Firm Part III Markets And The Behavior Of The Firm · Perfect Competition and Monopoly: The Limiting Cases · Monopolistic Competition and Oligopoly · Games, Information, and Strategy · Topics in Pricing and Profit Analysis · Factor Markets and Profit-Maximizing Employment of Variable Inputs Part IV Analysis Of Project Decisions · Fundamentals of Project Evaluation · Risk in Project Analysis Part V The Firm And The Public Sector · Economics of Public Sector Decisions · Legal and Regulatory Environment of the Firm Appendix A Mathematical Appendix Appendix B Interest Factor Tables Appendix C Answers To Selected Odd-Numbered Problems Glossary Index

N2  - This book shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.
ER  -