TY  - BOOK
AU  - KUMAR, V.: XI (ALAN) ZHANG: LUO, ANITA
TI  - MODELING CUSTOMER OPT-IN AN OPT-OUT IN A PERMISSION-BASED MARKETING CONTEXT
PY  - 2014///
CY  - CHICAGO
PB  - AMERICAN MARKETING ASSOCIATION
KW  - MARKETING RESEARCH
ER  -