TY - BOOK AU - MANGALA, DEEPA: SHARMA, MAMTA TI - A BRIEF MAPPING OF THEORY AND EVIDENCE OF INVESTORS' BEHAVIOURAL BIASES PY - 2014/// CY - NEW DELHI PB - SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD. KW - BEHAVIOURAL BIASES, HEURISTICS, PROSPECT THEORY, DISPOSITION EFFECT, ENDOWMENT EFFECT, LOSS AVERSION, AND REGRET AVERSION ER -