TY  - GEN
AU  - HISRICH, ROBERT
AU  - MANIMALA, MATHEW 
AU  - PETERS, MICHAEL 
AU  - SHEPHERD, DEAN 
TI  - ENTREPRENEURSHIP 
SN  - 9789339205386
U1  - 338.04 
PY  - 2014///
CY  - NEW DELHI
PB  - MCGRAW HILL EDUCATION (INDIA) PRIVATE LTD.
KW  - NEW BUSINESS ENTERPRISES
KW  - ENTREPRENURSHIP
KW  - BUSINESS PLANNING
N1  - Part I: The Entrepreneurial Perspective
Chapter 1: Entrepreneurship and the Entrepreneurial Mind-Set
Chapter 2: Entrepreneurial Intentions and Corporate Entrepreneurship
Chapter 3: Entrepreneurial Strategy: Generating and Exploiting New Entries
Part II: From Idea to Opportunity
Chapter 4: Creativity and the Business Idea
Chapter 5: Identifying and Analyzing Domestic and International Opportunities
Chapter 6: Intellectual Property and Other Legal Issues for the Entrepreneur
Part III: From the Opportunity to the Business Plan
Chapter 7: The Business Plan: Creating and Starting the Venture
Chapter 8: The Marketing Plan
Chapter 9: The Organizational Plan
Chapter 10: The Financial Plan
Part IV: From the Business Plan to Funding the Venture
Chapter 11: Sources of Capital
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture
Chapter 13: Strategies for Growth and Managing the Implication of Growth
Chapter 14: Accessing Resources for Growth from External Sources
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture
Part VI: Cases
Case 1 – Turner Test Prep Co.
Case 2 – Jim Boothe, Inventor
Case 3 – A. Monroe Lock and Security Systems
Case 4 – Beijing Sammies
Case 5 – Intelligent Leisure Solutions
Case 6 – The Beach Carrier
Case 7 – Gourmet to Go
Case 8 A – Intervela D.o.o. Kooper - Victory Sailmakers
Case 8 B – Intervela Victory Sailmakers
Case 9 – The Gril-Kleen Corporation
Case 10 – Masi Technology
Case 11 – NeoMed Technologies
Case 12 – Mayu LLC
Case 13 – Nature Bros. Ltd.
Case 14 – Amy's Bread
Case 15 – Supply Dynamics
Case 16 – Datavantage Corporation
Case 17 – Tire Valet: A Mobile Tire Company
N2  - "This new edition of Entrepreneurship continues to help the students in knowing the process of formulating, planning, and implementing a new venture. It presents a detailed description of ‘how to’ embark on a new venture in a logical manner. It addresses the dynamics of today’s entrepreneurial challenges and balances the crucial line between modern theory and practice. Comprehensive cases at the end of the text go hand-in-hand with chapter concepts.
ER  -