TY  - GEN
AU  - PRAHALAD, C. K.
AU  - LIEBERTHAL, KENNETH 
TI  - THE END OF CORPORATE IMPERIALISM
SN  -  9781422179734
U1  - 658.8 
PY  - 2008///
CY  - BOSTON
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - LOW-INCOME CONSUMERS
KW  - DEVELOPING COUNTRIES
KW  - MARKET SEGMENTATION
N2  -  	
Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries
ER  -