TY - BOOK AU - KABIRAJ, SAJAL: WALKE, R.C.: YOUSAF, SALMAN TI - THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING PY - 2014/// CY - NEW DELHI PB - MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD. KW - HALAL, HALAL MARKETING, ACCREDITATION, ISLAMIC PRACTICES ER -