TY  - BOOK
AU  - BHATTACHARYA, SAURABH: ROY, SUBHADIP
TI  - RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA
PY  - 2014///
CY  - NEW DELHI
PB  - MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD.
KW  - RURAL, CONSUMER BUYING BEHAVIOR, INNOVATION, EXPLORATORY SURVEY, CORRESPONDENCE ANALYSIS
ER  -