TY - BOOK AU - SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND TI - AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE PY - 2014/// CY - NEW DELHI PB - MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD. KW - CUSTOMER ENGAGEMENT, POLITICAL ADVERTISING, SOCIAL MEDIA MARKETING, DIGITAL MEDIA ER -