TY  - GEN
AU  - FURR, NATHAN R. 
AU  - DYER, JEFF
TI  - THE INNOVATOR'S METHOD: BRINGING THE LEAN START-UP INTO YOUR ORGANIZATION
SN  - 9781625271464
U1  - 658.4063 
PY  - 2014///
CY  - BOSTON
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - ORGANIZATIONAL EFFECTIVENESS
KW  - MANAGEMENT
KW  -  TECHNOLOGICAL INNOVATIONS
KW  - CONSUMERS' PREFERENCES
N1  - The innovator's method --
Leadership in the age of uncertainty --
Insight : savor surprises --
Problem : discover the job-to-be-done --
Solution : prototype the minimum "awesome" product --
Business model : validate the go-to-market strategy --
Master the pivot --
Scale it --
Making the innovator's method work for you --
Turn uncertainty into opportunity --
Appendix. An overview of the innovator's method
N2  - "Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--
ER  -