TY  - BOOK
AU  - THAKUR, CHANDAN
TI  - AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS
PY  - 2014///
CY  - NEW DELHI
PB  - SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD.
KW  - CAUSE RELATED MARKETING (CRM), CONSUMER ATTITUDE, CAUSE RELATED MARKETING PROGRAMS (CRMPS), CONSUMER SKEPTICISM
ER  -