TY  - BOOK
AU  - SHARMA, SNEHA: CHADHA, SURESH K: GOYAL, B.B.
TI  - PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY
PY  - 2014///
CY  - NEW DELHI
PB  - SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD.
KW  - PRODUCT PLACEMENT EFFECTIVENESS, MCNEMAR TEST, IMPLICIT AND EXPLICIT MEMORY, DEBUTANT ACTOR
ER  -