TY - BOOK AU - YADAV, SUMAN: SIRAJ, SADAF TI - MALL PATRONAGE BEHAVIOR : UNDERSTANDING THE INTER-LINKAGES BETWEEN SHOPPING MOTIVES, SHOPPER DEMOGRAPHICS, AND SHOPPING BEHAVIOUR KW - SHOPPING MALL, PATRONAGE BEHAVIOR, SHOPPING MOTIVES, SHOPPING BEHAVIOR, HEDONIC AND UTILITY MOTIVES ER -