TY  - BOOK
AU  - BATRA, ANKITA
TI  - NATURE AND ROLE OF QUALITATIVE MARKET RESEARCH : AN ALTERNATIVE OR A COMPLEMENTARY APPROACH ?
PY  - 2014///
CY  - NEW DELHI
PB  - SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD.
KW  - MARKET RESEARCH PROCESSES, QUALITATIVE MARKET RESEARCH, QUANTITATIVE MARKET RESEARCH, TRIANGULATION
ER  -