TY  - GEN
AU  -  SASTRY, ANJALI
AU  - PENN, KARA 
TI  - FAIL BETTER: : DESIGN SMART MISTAKES AND SUCCEED SOONER
SN  - 9781422193440
U1  - 658.401 
PY  - 2014///
CY  - BOSTON
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - BUSINESS PLANNING
KW  - BUSINESS FAILURE
KW  - FAILURE (PSYCHOLOGY)
N1  -  	The antidote to failure. Failures are inevitable ; Three steps for harnessing failure ; Charting your fail better path --
Fail better : step-by-step. Launch your project ; Iterate to build and refine ; Embed the learning --
Moving from ideas to practice. Developing your mind-set for implementation ; Our design-for-learning foundations ; Practice fail-to-succeed lessons from a frugal innovator ; Fail better can change the world
N2  - If you're aiming to innovate, failure along the way is a given. But can you fail better? Whether you're rolling out a new product from a city-view office or rolling up your sleeves to deliver a social service in the field, learning why and how to embrace failure can help you do better, faster. Smart leaders, entrepreneurs, and change agents design their innovation projects with a key idea in mind: ensure that every failure is maximally useful. In "Fail Better," Anjali Sastry and Kara Penn show how to create the conditions, culture, and habits to systematically, ruthlessly, and quickly figure out what works, in three steps: (1) Launch every innovation project with the right groundwork, (2) Build and refine ideas and products through iterative action, and (3) Identify and embed the learning. "Fail Better" teaches you how to design your efforts to test the boundaries of your thinking, explore crucial interdependencies, and find the factors that can shift results from just acceptable to groundbreaking--or even world-changing. Practical instructions intertwined with compelling real-world examples show you how to: Make predictions and map system relationships ahead of time so you can better assess results; Establish how much failure you can afford; Prioritize project activities for disconfirmation and iteration; Learn from every action step by collecting and examining the right data; Support efficient, productive habits to link action and reflection; Distill, share, and embed the lessons from every success and failure. You may be a Fortune 500 manager, scrappy start-up innovator, social impact visionary, or simply leading your own small project. If you aim to break through without breaking the bank--or ruining your reputation--this book is for you
ER  -