TY  - BOOK
AU  - TROUT JACK;
TI  - BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY
SN  - 8186852816
U1  - 658.827 
PY  - 2001///
CY  - NEW JERSEY
PB  - JOHN WILY AND SONS PVT LTD
KW  - BRAND MANAGEMENT
N1  - 1
ER  -